Release platform
Looking for a release platform ? According to the company specializing in digital forensics, Saftec Digital, these tools help in the content distribution process. This way, you can automate the activity of publishing your materials. Are you curious to know what these systems are? So, read this article until the end and find out!
What is release?
Before getting to know a release platform, it is interesting to reiterate what the expression means. This is an essential tool for disseminating content and information. In practice, release is related to informative materials, generally brief articles with a journalistic format, which will be sent to journalists to serve as writing guidelines.
In this way, the objective will be to disseminate brand or product content and ensure that this information is published in the press. Therefore, by arousing the interest of journalists and writers to write about the subject, you ensure that your business is in the spontaneous (unpaid) media. But how to send these materials? This is when the release platform comes into play.
What is a release platform for?
To automate the information distribution process, using a release platform is essential. This is because, after inserting the desired content, these systems automatically trigger the desired contacts. This way, in addition to being able to reach a large number of people, you also save time and work. Interesting, right?
What are the main release platforms?
Currently, there are several tools that can distribute information for you. Therefore, it is important to choose a release platform that best meets your needs. Some of them, in addition to performing the publishing function, will also offer other marketing functionalities. Therefore, the main options are:
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Diffuse;
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Dino;
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BrandPress.
Is investing just in a release platform enough?
Despite using a release platform , be aware that to have effective dissemination it is necessary to follow other techniques. One of them is to produce relevant content, which fits into the SEO (Search Engine Optimization) methodology. This tactic is mainly used to optimize text and make it more attractive, facilitating its position on the first pages of search engines.
Furthermore, combined with a release platform , choosing companies with experience to help you will also bring good results in terms of dissemination and sharing. In this sense, Saftec Digital is the ideal choice, as it has been offering digital solutions to its customers for several years. Among its many services are digital marketing consultancy, reputation management and the removal of unwanted content. Therefore, do not hesitate to contact us by phone: 11 4114-9358.
