Politician reputation management
For those who are political candidates, knowing exactly how to set up an election campaign is ideal for winning any election. For this reason, integrating the politician's reputation management service as a strategy to outrun competitors is not only a smart move, it is also a necessary one. So, if you want to know more about this subject, check this article until the end.
What is politician reputation management?
In general terms, reputation management is nothing more than a set of actions aimed at maintaining people's positive perception of a particular politician. That is, it is everything carried out with the aim of creating, preserving or recovering the image and/or reputation of that individual, which, without novelty, is of paramount importance to him.
What does reputation management consist of?
Given this, it is important to point out that the management of the politician's reputation basically consists of two services: a macro and a micro, being political marketing and electoral marketing, respectively. That is, one is “inside” the other, so that they are inseparable and corroborate for the construction of a reputation and image, respectively.
For those who don't know, reputation is a collective and enduring view that the public tends to have of a public figure. This is created from the sum of images that such a figure publishes and creates of itself. Thus, obviously, the image is the momentary positive vision that makes up, then, the reputation.
Political marketing X electoral marketing
Therefore, in order to understand what each of these strategies for managing the politician's reputation is about, it is important to mention that both are a set of actions whose objective is to promote, in the short or long term, a public figure; in this case, the politician. In more detail, political marketing must still take place during a mandate, needing to be continuous, in order to create and maintain an image.
On the other hand, electoral marketing takes place during the electoral campaign period and, as can be imagined, its objectives are achieved in the short term. Its idea, in the management of the politician's reputation, is to be easy to analyze and measure, in addition to being the main means of communication for a given election.
So, now that you know how politicians' reputation management works, you'll love to know that Saftec Digital is the ideal company to provide such a service. This is because, in addition to being a pioneer in reputation management services, it has a highly specialized team that is always willing to solve any problem in the fastest, most responsible and professional way possible. To find out more, please visit call on the phone: (11) 4112-9350.
