How to write an effective press release: structure and essential elements
A press release is a fundamental communication tool for companies and organizations that want to share relevant information and attract the attention of the media and the general public. When well written, a press release can be a powerful promotional strategy to reach the target audience and promote the company's image. In this text, we will discuss the structure and essential elements for creating an effective press release, focusing on Saftec Digital, a company specializing in digital communications.
What does a press release need to have?
Impactful title: The press release title is the first element that readers will read and must be captivating and informative. It must convey the essence of the news and arouse the interest of the target audience. For example, "Saftec Digital Launches Revolutionary New Platform for Online Marketing Optimization."
Concise lead: The lead is the opening paragraph of the press release and should summarize the most important information clearly and succinctly. It must answer the basic questions: who, what, when, where, why and how. For example, "São Paulo, May 23, 2023 - Saftec Digital, a leading digital communications solutions company, today announced the launch of its new online marketing optimization platform, aimed at revolutionizing the way companies achieve target audience in the digital age".
Body of the text: The body of the press release provides additional details about the news, highlighting the benefits and relevant aspects. It is important to keep the text concise and direct, using short paragraphs and clear sentences. Include relevant information, such as exclusive platform features, testimonials from satisfied customers and statistical data that support the importance of the new feature.
Quotes: Inserting quotes from credible sources, such as company executives or industry experts, can add credibility and give a human touch to the press release. For example, "According to João Silva, CEO of Saftec Digital, 'Our new online marketing optimization platform has been carefully developed to meet the specific needs of modern businesses, offering a significant competitive advantage in the digital market'."
Contact information: It is crucial to provide clear contact information at the end of the press release. Include the name of the person responsible for the press office, their position, email address and telephone number so that journalists can obtain more information or schedule interviews.
Company boilerplate: At the end of the press release, add a brief but informative paragraph about Saftec Digital. This section is called the "boilerplate" and should provide an overview of the company, including its expertise, history and key achievements. For example, "About Saftec Digital: Saftec Digital is a company specializing in digital communications solutions, offering innovative online marketing services and strategic consultancy for companies in different sectors. With more than a decade of experience in the market, Saftec Digital has stood out for its personalized approach and proven results."
By following this structure and including the essential elements mentioned above, Saftec Digital and other companies can create effective press releases that attract media and public attention, generating visibility and strengthening their image as subject matter experts. Remember to adapt the content to suit each specific context and objective, always maintaining clear, concise and convincing language.
